Rolex watches are so expensive due to the craftsmanship and the materials that are used in their manufacturing.
A naked eye can't see some of the details of the quality in design. The twin lock crown, for example, does not appear visible at first glance, but the innovation of the system and the engineering are outstanding. If you wear a Rolex Daytona, you can immediately feel the high level of quality inside the watch. It is even smooth to wind the watch when the crown slides. The sense of quality that this watch delivers can only be found with a few brands. Rolex, more than any other brand of watches, is over the top when it comes to quality control in order to deliver this level of quality. Rolex wants to have complete control over the manufacturing process.
Research was done by Rolex in its own laboratories. Rather than buying watch parts from third parties, Rolex SA makes all its own components. The metal that Rolex uses to manufacture its watches is produced in its own foundry.
Oystersteel and gold are manufactured by Rolex in their own factories. Watch bridges, wheels, gears, cases, crowns, and dials are crafted from material that has been carefully selected and continually assessed to ensure their durability and aesthetics. Outstanding timepieces depend on it, but it comes at a price.
Rolex watches are most easily recognizable by their bezels. Rolex is also famous for its Cerachrom ceramic, which has a unique quality. It is well known that Rolex bezels are legendary.
Although Rolex craftsmanship uses all the right materials, it also has a price tag. As a result of the company's own training program, Rolex watches are made in Switzerland by master watchmakers. The company does not outsource any aspect to a cheaper country or a less-trained technician.
Costs are determined by the process, the qualifications necessary, and where the watch is crafted. End products are worth the cost because they are of high quality.