I have analyzed the different options and pricing for Rolex in order to answer your question completely. The best price to purchase a Rolex watch at an authorized Rolex Dealer. No authorized Rolex dealer can increase the official Rolex price list. You shouldn't trust anyone giving a discount on Rolex retail price. Rolex Authorized Dealers are the cheapest stores to buy a new Rolex watch
In 2022, a Rolex Oystersteel cost between $5,300 and $18,750. The average cost for a stainless steel Rolex watch is $9,300 at a Rolex AD. A white gold Rolex cost from $29,650 up to $40,500 for the Rolex Submariner Date 126619LB and on average $36,828. A Rolex in yellow gold are priced between $29,200 and $37,950 with an average of $35,675. Everose Gold Rolexes cost on average $34,200, the most expensive Everose Gold Rolex is the Rolex Cosmograph Daytona 116505 at $40,450.
|SUBMARINER DATE 126619LB White Gold||$40,650|
|Cosmograph DAYTONA 116509 White Gold||$40,450|
|DAY-DATE 40 228235 Everose Gold||$40,350|
|OYSTER PERPETUAL 28 276200 Oystersteel||$5,300 (Lowest Price 2022)|
|OYSTER PERPETUAL 31 277200 Oystersteel||$5,400|
|OYSTER PERPETUAL 34 124200 Oystersteel||$5,500|
Rolex prices at authorized Rolex dealers are not the issue, but whether they are in stock. Getting specific Rolex models has become increasingly difficult over the past few years. At Rolex Authorized Dealers, watches in low supply are usually on a waiting list. You might have to wait years before you can buy the Rolex you want. The only way to obtain a sought-after Rolex watch is by building a positive, long-term, close relationship with a Rolex dealer. Regular purchases have to be made at the same Rolex authorized retailer. Therefore, getting on Rolex's waitlist is expensive.
Rolex watches cost from $4.300 to $40,650 at a Rolex Authorized Dealers. On average, the cost of a Rolex is around $12,000. To give you a better idea, here are the costing by collection from the most expensive to the least expensive watches available on the market in 2022.
|ROLEX SUBMARINER DATE 126619LB White Gold||$40,650|
|ROLEX DAYTONA 116509 White Gold||$40,450|
|ROLEX DAY-DATE 40 228235 Everose Gold||$40,350|
|ROLEX GMT-MASTER II 126715CHNR Everose Gold||$39,350|
|ROLEX YACHT-MASTER 42 226659 White Gold||$29,650|
|ROLEX SEA-DWELLER 126603 Oystersteel||$17,000|
|ROLEX SKY-DWELLER 326934 Oystersteel/White Gold||$15,450|
|ROLEX EXPLORER 124273 Oystersteel/White Gold||$11,150|
|ROLEX DATEJUST 41 Jubilee 126334 Oystersteel/White Gold||$10,250|
|ROLEX EXPLORER II 226570 Oystersteel||$9,500|
|ROLEX OYSTER PERPETUAL 41 124300 Oystersteel||$6,150|
In 2022, the cheapest Rolex watch is the Oyster Perpetual 28, costing $4,300 when you purchase it at a Rolex store. However, the Oyster Perpetual may not be the style of Rolex you want; here is the list of all the cheapest Rolex sorted by collection.
|ROLEX OYSTER PERPETUAL 28 276200 Oystersteel||$4,300|
|ROLEX AIR KING 116900 Oystersteel||$7,150|
|ROLEX EXPLORER 124270 Oystersteel||$7,200|
|ROLEX DATEJUST 36 126200 Oystersteel||$7,250|
|ROLEX SUBMARINER NO DATE 124060 Oystersteel||$8,950|
|ROLEX MILGAUSS 116400GV Oystersteel||$9,150|
|ROLEX EXPLORER II 226570 Oystersteel||$9,500|
|ROLEX SUBMARINER DATE 126610LN Oystersteel||$10,100|
|ROLEX GMT-MASTER II 126710BLNR Oystersteel||$10,550|
|ROLEX YACHT-MASTER 40 126622 Oystersteel/Platinum||$10,550|
|ROLEX SEA-DWELLER 126600 Oystersteel||$12,950|
|ROLEX DAYTONA 116500LN Oystersteel||$14,550|
Rolex official retailers are experiencing a shortage of watch stock and long waiting lists, so people are seeking alternatives. Due to this, Rolex watches are sold on the pre-owned watch dealers at a premium price.
From unauthorized Rolex dealers in the United States, the cost of an unworn stainless steel Rolex will range from $5,400 up to $60,000. On the lower side are the Rolex Oyster Perpetual and the Rolex Air-King, and the expensive side watches like the Rolex Daytona, Day-Date, Submariner and GMT-Master II. On average, a new and unworn Rolex in Oystersteel will cost around $19,400.
Rolex watches in stainless steel and 18ct gold, known as Rolesor, are also available new and unworn from pre-owned watch dealers. Unworn Rolex Rolesor watches cost between $9,750 and $69,000 on the pre-owned market. Below these prices, A Rolex watch appears questionable. On average, an Oystersteel and gold Rolex will cost $22,500 in the United States in 2022.
Rolex Gold watches are made of solid 18ct gold, and they are the most expensive Rolex models on the market. On the US pre-owned watch market, a new unworn gold Rolex will cost between $28,000 and $245,000 in 2022, with an average price of $69,000.
|Rolex Authorized Dealers||$9,300 (on average)|
|Pre-Owned Dealers (New/Unworn)||$19,400 (on average)|
|Rolex Authorized Dealers||$13,900 (on average)|
|Pre-Owned Dealers (New/Unworn)||$22,500 (on average)|
|Rolex Authorized Dealers||$35,500 (on average)|
|Pre-Owned Dealers (New/Unworn)||$69,000 (on average)|
The price difference is massive when compared to buying at an authorized Rolex dealer price. But, you can get your watch very quickly. Be sure that the unauthorized dealer you choose is well-established and reputable if you decide to proceed.
|Rolex AD||$14,550 (116500LN)|
|Pre-Owned New Unworn||From $36,300 ($45,900 on average)|
|Rolex AD||$10,550 (126710BLNR Oyster)|
|Pre-Owned New Unworn||From $21,000 ($25,100 on average)|
|Rolex AD||$10,550 (126710BLRO Oyster)|
|Pre-Owned New Unworn||From $25,000 ($29,600 on average)|
|Rolex AD||$10,100 (126610LN)|
|Pre-Owned New Unworn||From $16,100 ($18,400 on average)|
|Rolex AD||$10,600 (126610LV)|
|Pre-Owned New Unworn||From $21,000 ($25,000 on average)|
A quality used Rolex can be purchased in-store or online from a reputable pre-owned watch dealer. An established and trustworthy watch dealer will confirm the authenticity and grade the condition of a used watch from poor to very good condition. A used Rolex watch graded 'Very Good' will have almost no signs of wear and tear, and the movement will be in excellent condition.
In 2022, a used stainless steel Rolex watch with a grade of 'very good' will cost between $5,300 and $54,750. However, on average, you can expect to pay $20,000. A Rolesor Rolex in the same condition will be priced from $9,750 to $52,900 with an average of $22,500. A used 18ct Gold Rolex watch in 2022 will set you back $63,900 on average.
|ROLEX MILGAUSS 116400GV||Rolex Authorized Retailer Price: $9,150|
|➔ Pre-Owned Very Good Condition||From $11,400 ($14,900 on average)|
|ROLEX OYSTER PERPETUAL 36 126000||Rolex Authorized Retailer Price: $5,800|
|➔ Pre-Owned Very Good Condition||From $8,800 ($14,900 on average)|
|ROLEX EXPLORER II 226570||Rolex Authorized Retailer Price: $9,500|
|➔ Pre-Owned Very Good Condition||From $13,500 ($15,000 on average)|
|ROLEX SUBMARINER DATE 126610LN||Rolex Authorized Retailer Price: $10,100|
|➔ Pre-Owned Very Good Condition||From $15,300 ($17,700 on average)|
|ROLEX SUBMARINER NO DATE 124060||Rolex Authorized Retailer Price: $8,950|
|➔ Pre-Owned Very Good Condition||From $13,600 ($15,400 on average)|
|Pre-Owned ROLEX GMT-MASTER II 126710BLNR||Rolex Authorized Retailer Price: $10,750|
|➔ Pre-Owned Very Good Condition||From $20,500 ($24,100 on average)|
In general, a used Rolex watch on offer will be available immediately. At these prices, the watch should be sold with its original box and paper. The purchase can be made online, but only select a reputable and well established pre-owned watch dealer for such a transaction. I would avoid online forums where the watch's authenticity and condition are not verified independently by an expert watchmaker.
In January 2022, Rolex increased the retail price of most of their watches. The new and increased prices have affected all Rolex authorized dealers worldwide. However, the price rise was not uniform across Rolex's watch collections. The hike in Rolex's price was most visible on the stainless steel watches, also known as Oystersteel. On average, the Oysteersteel prices increased by +8.6%, while the gold Rolex watches rose on average by +2.6%. The prices of some Rolex watches rose by double digits. For example, the Rolex Batman price increased by +$1,050, an 11.1% price jump. There is no way to predict if or when Rolex SA will increase their prices again in the future.
|Top 15 Increases||Case Material||2021/2022|
|ROLEX YACHT-MASTER 40 126621||Oystersteel And Everose Gold||+13.7%|
|ROLEX EXPLORER 124270||Oystersteel||+11.6%|
|ROLEX EXPLORER II 226570||Oystersteel||+11.1%|
|ROLEX GMT-MASTER II 126710BLNR||Oystersteel||+11.1%|
|ROLEX GMT-MASTER II 126710BLRO||Oystersteel||+11.1%|
|ROLEX SUBMARINER DATE 126610LV||Oystersteel||+11.0%|
|ROLEX AIR KING 116900||Oystersteel||+10.9%|
|ROLEX GMT-MASTER II 126710BLNR||Oystersteel||+10.8%|
|ROLEX GMT-MASTER II 126710BLRO||Oystersteel||+10.8%|
|ROLEX SEA-DWELLER 126600||Oystersteel||+10.7%|
|ROLEX DAYTONA 116500LN||Oystersteel||+10.6%|
|ROLEX SUBMARINER NO DATE 124060||Oystersteel||+10.5%|
|ROLEX SUBMARINER DATE 126610LN||Oystersteel||+10.4%|
|ROLEX MILGAUSS 116400GV||Oystersteel||+10.2%|
|ROLEX YACHT-MASTER 40 126622||Oystersteel And Platinum||+9.8%|
There is a lengthy waiting list for the Rolex, and one can be prepared to wait at least 12 months up to 36 months. According to rumors, there is no queueing system for Rolexes. Rolex waitling list does not have turns. Rolex models are reserved for 'special' customers only. If you are not a 'valuable customer' (meaning a regular big spender) at an Authorized dealer, you can be waiting your turn for a long time.
Rolex's customers are not aware of the fact that Rolex Authorized distribution models are very restrictive. Authorized Rolex retailers frequently find it difficult to obtain the watches they desire in the quantities required.
What Is The Hardest Rolex To Get? At the moment, the hardest Rolex timekeepers to get are the Rolex Daytona Stainless Steel. When a Rolex store obtains a highly sought-after Rolex timekeeper, long-term customers - those who spend a lot of money in the store on a regular basis - are often given priority. In most Rolex stores, it's almost impossible to walk into a store and purchase a timepiece like the Rolex Submariner or Rolex GMT Master II, which is highly coveted. Random consumers are frequently suggested different 'in stock' Rolex models by Rolex retailers.
Rolex Waiting List Best Tip: Be nice, polite, and persistent when you try to get on the Rolex waiting list.
Rolexes hard to get are Rolex Sky Dweller, Rolex Daytona, Rolex Submariner and Rolex GMT-Master II. Here are some tips to improve your chances of beating the waiting list if you're looking to buy a Rolex: Regularly visit an authorized Rolex dealer and be friendly and polite. Become knowledgeable about Rolex. Don't change your mind about which Rolex model you want. Make sure the dealer knows you are serious about a specific timekeeper. Make your relationship with the Rolex authorised dealer a true one. Wear a Rolex model when visiting a Rolex authorized dealer. Whenever you visit an authorised Rolex dealer, dress smartly. Make sure the Rolex authorised dealer has your purchase history.
No discount on Rolex at AD, timepiece prices on Rolex are not 'negotiable'. A Rolex AD cannot publicly discount any Rolex timepiece. Special promotions and sales events are not permitted. To negotiate 'privately' the price of a Rolex wristwatch, the AD must already have a strong relationship with the buyer and an excellent history of buying Rolex timepieces.
What's the margin on Rolex watches? Rolex retailers are rumored to have margins of 40% when they sell Rolex watches. Larger networks have a higher margin.
Because it is more than simply a wrist watch, a Rolex is extraordinarily expensive. In terms of timepieces, Rolex is the pinnacle status symbol of riches, as only the wealthiest can afford them. There are a lot of watches that look like the Rolex, but none of them have the prestige that Rolex does.
Some people may be put off by an expensive Rolex watch at first glance, but once they discover the benefits behind what is offered, they are surprised at how far the wristwatch can enhance your style. Wearing these watches has grown in popularity in recent years.
Worldwide, Rolex is in high demand because it represents wealth and success in an instantly recognizable way. Rolex timepieces are worth every penny spent by those who can afford them since they represent more than just a piece of jewelry. This company's watches and brands are ageless and iconic. A long waiting list exists for some Rolex models.
The value of Rolex watches will increase due to current market conditions. Due to a scarcity and long waiting at authorised Rolex stores, pre-owned Rolex watches are becoming more expensive. Because Rolex watches are so popular, people are prepared to pay whatever the secondary market demands for them. It is fairly unusual for people to purchase Rolex watches with the intention of instantly reselling them for a higher premium.
Every year, around 800,000 Rolex watches are produced, but demand far outnumbers supply, resulting in a thriving secondary market. The production capacity of Rolex will not increase in the foreseeable future.
Watches like the Rolex are being exploited people to make quick profits. The flippers are buying new Rolex watches and reselling them immediately. They are increasing pre-owned market prices and reducing supply. More people are flipping watches. The practice isn't welcome by Rolex and other brands most affected. Consequently, they are working with retailers to spot flippers. Despite this, the number of new and unworn Rolex watches on the secondary market remains high.
Most Rolex were previously accessible from a brand's authorised dealer. Rolex's company is now structured in such a way that they have complete control over distribution and who sell what. We are, as a result, experiencing shortages and waitlists, where some Rolex models almost never become available.
There are no guarantees on the pre-owned market. Rolex, for example, reintroduced the GMT Master II Batman in 2022. Since it was withdrawn three years ago, this model has become quite desirable in the used market. Rolex Batman's pre-owned value may be affected by its reintroduction due to the law of supply and demand.
Rolex watches are a good investment for many people over the last decade. Rolex is only a good investment under specific conditions. Do not make the assumption that just because Rolex has been a solid investment in the past, it will continue to be so. Yet, with rising global demand, Rolex watches are worth more than their retail price. Rolex watches have higher-worth retention than most other watch brands. Patek Philippe, Audemars Piguet, and Rolex are all known for their ability to retain their value over time.
It's hard to say how the used Rolex market will evolve. This implies that buying Rolex watches isn't always guaranteed to be a good investment.
Over the last few years, the Rolex pre-owned market has roughly tracked the Dow Jones Industrial Average. The chance of losing money lowers over time when you stay invested in a stock for a number of years. This investor's expertise may provide an intelligent view on how to limit the risk of investing in a Rolex watch. A Rolex is more likely to be a good investment if you hold on to the watch for a long time. Rolex can increase in value for at least five years if you are prepared to tie up your money in it for that long. Amidst the scarcity of timepieces available on the market and the high level of demand, it's fair to expect that Rolex's price trends will continue, however, past investment performances is not a guarantee of future success.
The best Rolex watches for investment aren't automatically the most expensive ones. Firstly, buying a Rolex as an investment, in the long run, is fair. It is immoral to purchase a Rolex with the intention of reselling it for a profit. You should buy a Rolex because you want to appreciate it. Buying Rolex for a quick profit, or flipping is never a gentleman's behaviour.
I have outlined my recommendations for the best Rolex watch for investment. The notion that Rolex watches made from precious metals like gold are more likely to appreciate in value is wrong. Stainless steel Rolex watches also referred to as Oystersteel Rolex watches, provide a greater return on investment, according to data. Rolex's entry-level stainless steel watches have become more popular despite being Rolex's least expensive pieces. For a multitude of factors, including aesthetics, price, and practicality, the market for gold Rolexes is smaller. There is a lower demand for Rolex watches made of precious metals or gemstones than for models made of stainless steel 904L. Rolex Oystersteel watches are hence more profitable investments. A lower entry point and a similar or superior return would be provided by such an investment.
The best Rolex watches for investment are those with the highest number of potential buyers. Classic and iconic models are therefore best suited for investment. Black or blue dial Rolex watches are less likely to go out of style over time. Although Rolex green watches are trending and will increase in value, trends can change at any time. Men, too, have been wearing metal bracelets for a long time.
Rolex usually does not hold Summer Sales on Rolex wristwatches. So people wonder if a Rolex is cheaper in Switzerland. Local taxes and duties are the only reasons why buying a new Rolex is more affordable in some countries. With the exception of short term currency fluctuations, Rolex price lists at AD (MRRP) are nearly the same worldwide. The hassle of buying a timekeeper in Switzerland is not worth it. Long-term, building a relationship with a local AD is more beneficial. A reputable retailer in your country may have pre-owned or discontinued Rolex models for a lower price.
Rolex prices are cheaper in Switzerland only because of taxes. However, the difficulty is when you return to your country after purchasing a new Rolex timekeeper pick up in Switzerland. Rolex watches bought overseas can be confiscated if they are found smuggled back into your country without US Customs declaration. Discounts for duty-free products apply to countries of departure rather than entry. Purchases made in duty-free shops are duty-free only in the country where they were made.
In order to import a Rolex watch, a customs declaration is required. Duty-free exemptions allow you to bring goods back into the United States without paying the applicable duties. There is an exemption limit of $800 per person, so Rolex are not covered.
When you go over your US customs limit, your watch will not be seized, but you will have to pay duty on any items over the limit. Watches purchased in Switzerland must be declared. Whatever they are from - duty-free shops at the airport, Rolex AD, or a gift from a friend.
Do small percentages off the price in Switzerland Duty-Free still make sense? You will also be charged state or local taxes when you import watches into the U.S. US Customs duty is a criminal offense if you try to avoid it. When you get stopped by Customs and Border Protection (CBP), you are technically smuggling the watch and could have it impounded.
Timeless designs are what distinguish Rolex models, which are either boardroom appropriate or elegant when worn at a cocktail party. Several models of Rolex have distinctive hallmarks that make them unmistakable such as the fluted bezel on many of them. Rolex timekeepers are purchased by most people for one of three reasons: to celebrate an accomplishment, to own a watch that will hold its value, or to demonstrate a certain level of success in their career or lives.
Rolex models are purchased for a variety of reasons; some people merely want a fancy timepiece for aesthetic reasons. A Rolex timepiece is a simple and smart decision, regardless of market price. Having a wrist watch from the most renowned watch brand symbolizes their success and achievements in life, and it can't get more special than that. Rolex watch ownership communicates higher career and life success levels, so this purchase could be seen as just another step up the ladder for some people who love these products without exception.
It is also important to understand that the status a Rolex can provide can be expressed differently depending on your personality. When you wear a Rolex , this prestige can be a sense you get inside of you. Depending on the circles you move in, people may not notice the watch beneath your shirt cuff.
Rolex ownership is a personal experience for some people that doesn't require others' approval. It doesn't matter if anyone else notices or not, just wearing a Rolex can boost your self-confidence and success. Even having a Rolex wrist watch on their wrist gives them a certain satisfaction. Each day, your Rolex is a reminder of what it means to you. Some people, on the other hand, are more than pleased to have someone admire their timepiece, especially if the watch is carefully chosen to reflect their personality or their achievements.
Is it cheaper to buy a Rolex from an authorized dealer? The MRRP prices of Rolex wrist watches cannot be raised by authorized dealers. (MRRP: Manufacturer's Recommended Retail Price) A Rolex Authorized Dealer's price is the official retail price. For a new Rolex watch, the retail price at Rolex Authorized Dealers (AD) is often the best deal.