Rolex watches are expensive because they are a social status symbol. It would be pointless if anybody could be buying Rolex at an affordable price. Rolex would become simply a watch and maybe not the best watch in the world.
The point is that Rolex is not a watch. It is becoming a lifetime member of an exclusive club. That is the actual worth of a Rolex and why Rolex must be expensive.
Let's be honest Rolex are not the most accurate or best water-resistant watch in the world. Rolex in house movements are reliable but not the most beautiful compare to many other Swiss watches.
Rolex is the most famous watch brand in the world because of the universal social recognition that comes by owning a Rolex watch. No matter where you are in the world or who you mention the brand to, the vast majority of people are familiar with it.
Rolex is permanently associated with success, wealth and power. Very few luxury brands have this solid worldwide recognition. There are only a hand full of luxury brands that have achieved such global recognition.
When buying a Rolex, you are buying this universal social symbol of luxury and wealth. Owning a genuine Rolex watch is like having a permanent gold membership at an exclusive private club. You enter an elite circle where you can compare your Rolexes with your fellow members.
Since Rolex sports models have become so popular, the availability of Submariners, Daytonas and GMT-Master from authorised Rolex dealers has been radically changed and prices have skyrocketed on the pre owned market as a result.
People began to talk about year-long waiting lists for certain models in 2016 and rumours began to spread. It is fascinating to note that sporty versions of Rolex are not all that uncommon. models made by Rolex are mass-produced, with approximately 800,000 pieces produced annually. In other words, the secondary market is filled with a wide variety of timepieces. Meanwhile, if you went to an AD and asked for this model, they most likely would be able to tell you that their waiting list is full or it would be impossible to get one due to high demand.
Rolex stainless steel sports models are available in a variety of styles. References 114060, 126711CHNR, 116610LN, 116610LV, 116500, 126710BLNR, 126710BLRO, and 126710BLRO are the most challenging to obtain. Rolex has a number of sports versions that will not be hard to find.
One of the biggest attractions of pre owned Rolex is their rapid availability. There is a chance that it may take several years before you can buy the timepiece you want from an authorized retailer. The situation is different when buying a pre owned Rolex. Almost all Watches are available at any time; in fact, because new ones are so difficult to acquire, even recently manufactured models are often found on the pre owned market quickly.
Along with the most recent Rolex models, the market for pre owned models also offers the chance to find references that have been discontinued. As a result, the choices on the pre owned market is substantially larger, increasing your chances of finding your dream instrument or getting a particularly uncommon reference. You can enjoy your timepiece for decades if you take adequate care of it on a regular basis, whether you bought it new or pre owned.
Another important consideration is the cost of a pre owned timepiece. With a brand as well-known as Rolex, it's impossible to assume that you'll always get a good deal on the secondary market – but it's possible. Keep an eye on the pricing trends of specific Watches for a while before deciding whether or not it's worthwhile to purchase. With the enormous increase in value that some Rolex watches have seen, it may be worthwhile to purchase one for a significantly higher pre owned price than the original regular price.
'There is a five-year waiting list for this Rolex model' seems to be a generic answer that retail assistants will tell casual customer entering the store. In most cases, you will be offered an alternative model, of course, in stock.
It raises the question:
In my opinion, probably.
There is no doubt in my mind that Rolex SA could increase production to eliminate the so-called 'waiting list'. But it is probably not going to happen because the business and marketing benefits for Rolex S.A. is far too good.
The Swiss watch industry has always been a curious one, and watchmakers have always been very secretive about what they do and how they do it.
The Swiss manufacturer keeps its production numbers entirely secret. but industry experts estimate its number to be around one million watches a year.
The urban legend that 'it takes a year to produce a Rolex' to explain why Rolex watches are expensive is a fabricated myth.
It is easy to see that Rolex's 4000 employees worldwide can't produce 800,000 watches per year without using industrial production.
There are four factories where they manufactures all of its parts for its watches and manages its operations.
When you are getting on Rolex's waiting list, are you number XXXX to be served next?
I'm not a watch retailer, so I don't know for sure, but base on the information I have: there is no 'next turn' on the watches waiting list.
One thing that Rolex's end customers do not realize is that their distribution model is highly restrictive. It is almost impossible for authorized dealers to get the models they want in the quantities they require.
When a authorized dealer wants to particular Daytona model, they need to buy a batch of other Watches less popular and slower to sell.
Using its most popular timekeepers as a mechanism, the Swiss brand is pushing store owners to buy stocks of other models.
It's not complicated to see that dealers who can sell a lot of other Rolex model will have better access to Rolex watches. It does not mean you can get one.
In most cases, the sales team at Rolex stores 'advises' customers to choose from other models.
When a Rolex store receives a sought after Rolex watch, store owners will prefer longtime customers, meaning customers who are regularly spending a lot of money in their store.
It is almost impossible for a casual customer to walk into a Rolex shop and purchase a sought-after timepiece, like the Submariner.
Buy your wristwatch from a reputable pre owned dealer. The pre owned Rolex price will be up to three-time the regular price. It will be faster and maybe cheaper than to become a Rolex 'valuable customer'. Alternatively, buy a different brand. There is a several Swiss independent brands where you can build a personal relationship with the team that design and manufacture them.
Purchasing A Pre owned Rolex Is Entirely Acceptable.
Be Open To A Variety Of Models.
Choose Your case's Size.
Choose From New, Pre owned, Or Vintage.
Do Not Purchase A Rolex Solely Because It Is A Rolex.
Know About The Wristwatch You Want Before You Step Into The Store.
Be Aware That You Are Unlikely To Receive A Discount.
Only Purchase Rolex Watches From A Trusted Vendor.
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Submariner 126610LN 41mm Black Dial (2020), Perpetual Mechanical Self-Winding Movement, Stainless Steel Oyster Case, Water Resistance 300 meters. With their distinctive and timeless aesthetics, the sub is made to last. In 2020, the brand released the Sub 126610LN. In addition to being a chronometer, the Submariner 126610LN movement comes with a COSC certification with a accuracy of -2/+2 seconds/day.
Sub timepieces are carefully handcrafted in Switzerland to provide the highest level of craftsmanship. Sub 126610LN watch case is Stainless Steel: the brand employs Oystersteel for their stainless steel Sub wristwatch casings. Oystersteel is a brand-developed steel that belongs to the 904L family of steels.
Oystersteel is extremely durable, has a beautiful finish once polished, and retains its beauty even in the roughest situations. The manufacture is able to cast high-quality alloys because it owns and maintains its own foundry.
The patented Oyster water-resistance cases allow Sub 126610LN to be water-resistant up to 300 Meters (1000ft). Rolex manufactures each Oyster casing totally in-house and rigorously tests it for water-resistance. The watertight crown on sub 126610LN is called Triplock winding crown. Unlike the Twinlock winding crown, the Triplock crown consists of an additional sealed zone that ensures reinforced waterproof properties. The Triplock system is indicated by three dots below the Rolex logo.
The watch is equipped a Unidirectional rotating 60-minute graduated, scratch-resistant Cerachrom bezel. Rolex's Cerachrom bezel insert is made of a hard, corrosion-resistant ceramic and is virtually scratchproof. Each Rolex face is made with only the purest metals and carefully inspected in an in-house laboratory using state-of-the-art equipment. sub 126610LN face finishes are significant in watchmaking because they allow for the creation of pure metallic face colours like Gloss Black. As with all Rolex watches, the Sub 126610LN offers outstanding readability in all conditions, and especially in the dark, owing to its Chromalight display.
Rolex Daytona 116508 40mm White Dial (2016), Perpetual Mechanical Self-Winding Movement, Yellow Gold Oyster Case, Water Resistance 100 meters. Rolex Daytona is made to last and has classic design elements. In 2016, Rolex introduced the Daytona 116508. Rolex Daytona timepieces are conscientiously handcrafted in Switzerland to provide the highest level of craftsmanship. Rolex Daytona 116508 watch case is Yellow Gold: Rolex uses 18 carat yellow gold, which is made up of 75% pure gold and 25% copper and silver, to achieve its warm sheen. Despite its high resistance, Rolex's Yellow Gold offers an impressive polished finish, which maintains its beauty through the years. Rolex owns and runs an exclusive foundry, allowing it to cast the highest-quality alloys with unmatched precision.
Rolex makes all of its Oyster cases in-house and puts them through rigorous testing to ensure that they are waterproof. The Rolex Daytona 116508 is equipped with a waterproof Twinlock crown. The Twinlock mechanism ensures that the screw-down crown will not leak water by having two sealed zones, one in the tube and one in the winding crown.
The Rolex reference 116508 feature a engraved Tachymetric scale bezel. In an in-house laboratory with state-of-the-art equipment, Rolex dials are conscientiously inspected and only made from the purest metals. There is no compromise on quality with Rolex dials. When it comes to Rolex Daytona 116508 dials, the polish is a crucial aspect in creating pure metallic colours like White tints. Because of its Chromalight display, the Rolex Daytona 116508, like other Rolex wristwatches, offers great readability in all settings, especially at night. The Rolex Daytona's Sapphire crystal is scratch-resistant.
Rolex GMT-Master II 116759 SARU 40mm Black Dial (2007), Perpetual Mechanical Self-Winding Movement, White Gold Oyster Case, Water Resistance 100 meters. Rolex GMT-Master timepieces are known for their timeless beauty and are manufactured to last. The watch was launched in 2007. The utmost care is taken during the assembly of every Rolex GMT-Master watch to ensure outstanding quality. Rolex GMT-Master II 116759 SARU watch case is White Gold: Rolex uses 18 carat White Gold, which is 75 percent pure gold mixed with copper and silver, to achieve the material's warmth and brilliance. Rolex's White Gold remains beautiful and offers an outstanding finish once polished. Because Rolex operates its own foundry, it can cast alloys of the highest quality.
Rolex GMT-Master II 116759 SARU can be submerged up to 100 Meters (330ft) owing to the revolutionary Rolex Oyster water-resistance casing. Rolex Oyster casings are carefully verified for waterproofness in-house. Upon completion of the final quality checks, every Rolex ChromalightGMT-Master wristwatch is immersed in water and subjected to a pressure 10 percent greater than that which is required for its water-resistance. Twinlock mechanism keeps the winding crown of Rolex GMT-Master II 116759 SARU watertight. Twinlock's two sealed zones, one within the tube and the other inside the winding crown, keep the screw-down crown airtight.
In an in-house laboratory with state-of-the-art equipment, Rolex dials are meticulously inspected and only made from the purest metals. There is no compromise on quality with Rolex dials. In order to get true metallic dial hues like Black, Rolex face treatments are crucial. Due to its Chromalight, the Rolex GMT-Master II 116759 SARU is extraordinaryly legible under all conditions, and especially at night. Scratch-resistant Sapphire crystal are featured on the Rolex GMT-Master. Quality has been maintained throughout Rolex's history.
Rolex Datejust 41 126303 41mm Champagne Dial (2016), Perpetual Mechanical Self-Winding Movement, Rolesor Yellow Oyster Case, Water Resistance 100 meters. Built to last, these Datejust 41 126303 timepieces are distinguished by their classic and stylish design. In 2016, the first Rolex Datejust 41 126303 was released.
To ensure the best quality, every Rolex Datejust 41 is handcrafted in Switzerland. Rolex Datejust 41 126303 wristwatch case is Rolesor Yellow: Rolesor models have stainless steel cases and 18k gold bezels in terms of look. Since the early 1930s, Rolex timepieces have been known for their Rolesor dials, which were trademarked in 1933. Rolex employs Oystersteel for their stainless steel Datejust 41 watch casings. Oystersteel is a metal created particularly for the Swiss brand and belongs to the 904L steel family. Rolex models are made of 18 carat Gold, which is 75 percent pure gold mixed with copper and silver to give it a pleasant sheen. A polished Rolesor surface has a striking appearance that lasts even in the harshest of settings. Rolex is able to produce high-quality alloys because of its own specialist foundry.
Rolex Datejust 41 126303 is guaranteed waterproof up to 100m/330ft due to the unique Oyster water resistant watch casing. Oyster cases are not only made in-house by Rolex, but they are also thoroughly tested for waterproof ratings. Rolex Datejust 41 models undergo a series of final control operations, including immersion in water and subjecting the watch to a pressure 10 percent greater than that at which it is guaranteed to be waterproof. Due to Twinlock technology, the crown of Rolex Datejust 41 126303 is watertight. Twinlock protects the screw-down crown from water by creating two sealed zones, one inside the tube and the other inside the crown.
In an in-house laboratory with state-of-the-art equipment, Rolex dials are meticulously inspected and only made from the purest metals. There is no compromise on quality with Rolex dials. The finish of the dial is principally responsible for obtaining pure metallic dial colours on Rolex dials, such as Sunburst Champagne. Because of the Rolex Datejust 41 126303's Chromalight display, Rolex watches, like the Rolex Datejust 41 126303, provide remarkable legibility regardless of ambient light, particularly at night. Rolex has a commitment to excellence at its very heart.