Why Is The Rolex Milgauss Expensive?


Why Is The Rolex Milgauss Expensive?

If you have ever wondered why Rolex Milgauss watches are so expensive, then this article is for you. I will go over the different factors that make a Rolex Milgauss watch valuable, and how all these factors contribute to the price tag associated with Rolex watches. For those interested in investing but don't know where to start, this article will give you an idea why Rolex Milgauss are expensive but also worth every penny, there are multiple reasons why a Rolex Milgauss is expensive and will remain that way.

The features that create the cost and value of a Rolex Milgauss watch are:

  • Rolex Brand reputation
  • Quality craftsmanship and materials
  • Lifespan of the product
  • Rolex watch status symbol
  • High resale value

Rolex Brand Reputation


Rolex has produced timepieces for more than a century. In 1926 the brand became famous for manufacturing the first waterproof watch: The Oyster Perpetual. In the 50s, Rolex was a pioneer for professional diver watches.

Rolex has always focused on manufacturing watches for professionals. The Rolex Submariner for divers, the Rolex GMT-Master for pilots and the Rolex Milgauss for scientists. It's only from the 80s that Rolex watches became perceived as luxury watches. Functionality, quality, and reliability have always been the brand values.

As mechanical watches are declining in popularity, there is a shrinking market for them. A smartphone and recently, the smartwatch, provides functions than any mechanical watches can. Divers use dive computers, and quartz watches are more accurate and cheaper than mechanical watches. The Rolex brand and reputation has stood strong through many generations with its timeless watches like the Rolex Milgauss.

Rolex watches timeless design and quality have established the watchmakers international reputation. Its reputation is a factor that adds to the demand for timepieces manufactured by Rolex.

Rolex Milgauss Craftsmanship and Materials


The main reason why Rolex Milgauss are expensive is because of the craftsmanship and the materials used to manufacture a single Rolex Milgauss. 

Some of the details in design and quality are not visible to the naked eye. For example, the Rolex Milgauss Twinlock crown that improves water resistance is not visible, but the ingenuity of the system and the engineering are exceptional. Wearing a Rolex Milgauss, you can sense the unique level of quality inside the watch. Even the way the crown glides when you wind the watch is smooth. Only a few watch brand provides this ultimate sense of quality and luxury. To achieve this level of quality, Rolex, maybe more than any other watch brands, is over the top regarding quality control. Rolex wants to control every aspect of the process.

Rolex SA used its own research labs located in Switzerland. All the components are manufacture by Rolex SA. The watch company does not buy third parties watch parts. To this extreme, Rolex has its own foundry to produce the metal used to manufacture their watches.

Rolex produces its own stainless steel 904L called Oystersteel, and also produces its own gold. Every movement bridge, wheel, gear, watch case, crown, and dial is made of the right material that has been carefully chosen and continually re-evaluated to ensure its durability and flawless aesthetics. It is an essential factor to create outstanding timepieces, though it comes at a cost.

Rolex's bezels are the most recognizable part of the Rolex watch. Rolex is also known for its Cerachrom, a ceramic with unique quality. Many Rolex bezels have become iconic.

With all the right materials, Rolex craftsmanship also has a cost. To ensure the highest quality, all Rolex Milgauss watches are manufacture in Switzerland by master watchmakers who are trained by the company themselves. There is no outsourcing of any aspect to cheaper countries or lesser trained technicians.

The process of creating the Rolex Milgauss watch, the level of qualifications required, and manufacturing location in Switzerland, are all factors in the cost of the Rolex Milgauss. The quality of the end product justifies the cost. This is one element that explain why Rolex Milgauss are expensive

Rolex Milgauss Will Last a Lifetime


Rolex Milgauss that are serviced well cared for will last the lifetime of their owner, and often beyond. They become family heirlooms and are passed down multiple generations.

Rolex as a company is committed to service and repair their watches long after the model is discontinued. Rolex Service Centre will repair and service any Rolex from any era rather than suggest purchasing a new model. These watches are build to last a lifetime without losing accuracy or functionality, and they are designed with a style that remains timeless. As a watch fills fewer needs in a world of cell phones and smart watches, a Rolex can still be worn for appearance alone.

'A Rolex Milgauss is for life' is not just a marketing headline, but a reality backed up by a network of watchmakers ready to service and maintain the watch for many decades to come.

Rolex Milgauss as a Status Symbol


The main reason why a Rolex Milgauss is expensive is that it is far more than just a watch. Rolex is the pinnacle status symbol of wealth in terms of watches as only those who can afford the best can purchase them. There are many other watches inspired by the Rolex Milgauss aesthetic, but none of them has the status that Rolex provides.

The high demand for Rolex Milgauss worldwide is because of this universally recognizable symbol of wealth and success. For those that can afford it, owning an exquisite timepiece such as a Rolex Milgauss is worth every penny spent because they will have something more than just a watch. The watch and the brand are iconic and timeless.

Rolex Milgauss possesses elegance and remarkable craftsmanship, which personify luxury living. Many celebrities, Hollywood actors, and athletes have been seen wearing their Rolex Milgauss with their formal attire at red carpet events. Rolex Milgauss watches are no stranger to awards ceremonies as it looks good to wear a Rolex on public occasions. As a result, Rolex has been established as a symbol of fame and success. This desire among wealthy consumers has only helped contribute to making Rolexes so expensive as demand far exceeds supply. Some Rolex models have a long waiting list to be able to purchase one.

Overall, it's true that the price tag on an expensive Rolex Milgauss will make some people cringe at first glance, but once the benefits behind what is offered become apparent, many people realize how far a watch can boost your image. The popularity associated with wearing these watches has only increased over time.

Rolex Milgauss Hold Their Value


Rolex style is timeless. Decades have passed, but Rolex Milgauss is still a contemporary style. Rolex watches are the most famous and wildly recognizable watch brand in the world.

The demand is high on the secondary market for pre-own Rolex. This is why they are among the few watches that hold their value in time. A Rolex Milgauss in good condition with its original box and papers will be able to fetch a good price. As the watch aged and because it is more difficult to find the asking price on the pre-owned market, it will keep their value high.

The Rolex Iconic Status


This is a reason why Rolex Milgauss are expensive compared to other brands with a similar style. Rolex watches have a reputation for holding their value in time, increasing their resale value on the second-hand market, and in return, people prefer it because of their reputation for holding their value. It is a feed loop keeping the prices high.




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