The Rolex Rolex Cosmograph Daytona was introduced in 1963 but has not lost its appeal today because it's one of those rare pieces that does not go out-of style no matter what decade you're living in; this is due to its iconic design elements.
Rolex Daytona watches are popular because they have a prestigious history and visible, distinctive design. Historicly, Rolex has been on of the best watch brand for hold it value.
There is no denying that Rolex watch company makes the best watch in terms of all features, including reliability, legibility, toughness and precision, which will make it worth every penny to buy one from an authorized retailer.
The Rolex brand has stood strong through many generations with its timeless pieces like the Datejust that still looks fresh today as well as their more modern styles like the Rolex Submariner collection, making them a valuable Swiss watch brand.
Rolex Daytona watches can be worn for any occasion because of the quality craftsmanship, durability and reliability.
Rolex Daytona is expensive and will remain expensive because its demand is high and the supply is low.
Rolex Cosmograph Daytona also holds its value better than other watches, which means they are worth more on the grey market than what you would buy them for new at a Rolex retail store.
The Rolex Daytona has reached iconic status over the years, which is one of the reasons why it's so difficult to find them at retail price in Rolex stores.
Rolex Cosmograph Daytona watches are expensive because they are hard to found. The demand for Daytona watch is so high, and the supply is so limited, that people resell (at a profit) their unworn Daytona watch as soon as they get it from a Rolex retailer.
Even for people who have the money to afford it, getting a Rolex Cosmograph Daytona is difficult.
Another element to explain why Rolex Cosmograph Daytona watches are expensive is to understand how rare the desirable timepieces actually are.
You can't find a Rolex Cosmograph Daytona watch at any corner retail store or authorized dealers that sell Rolex watches. The availability of some Rolex Daytona is very poor.
The majority of people who wear them are VIP customers of established Rolex dealers. Which makes it even harder for those looking for a deal on something like a Rolex Daytona and to get their hands on the reference they're looking for.
Because these sought after Cosmograph Daytona aren't as common, people will pay on the grey market to get one.
Rolex Cosmograph Daytona are sought after watches, and Rolex manufacturer has decided not to increase production to meet demand.
Furthermore, the conditions under which Rolex retailers can get a Rolex Cosmograph Daytona has got more difficult and expensive for them.
Rolex has voluntarily reduced the supply of Rolex Cosmograph Daytona. Authorized Rolex dealers have to buy several other Rolex models to get access to a single Rolex Cosmograph Daytona. As a result, the precious Daytona is kept by the store for their most valuable customers.
It is almost impossible for people to walk in a Rolex dealer and buy a Rolex Cosmograph Daytona.
I have seen many people try their luck at finding a Rolex Daytona at an authorized Rolex dealer, but I'm guessing most don't come back with any success stories.
Rolex Cosmograph Daytona is expensive because :