Rolex watches are not all made of gold. 904L stainless steel can also be used in some models. Rolex however, does not manufacture gold-plated watches. Only 18k gold that is genuine is used to create Rolex gold watches. Contrary with other brands who use Gold plating for their parts, the Rolex bracelet link, case, bezel, as well as the crown, are gold-plated parts. [...] Check out our Rolex Oyster Perpetual Date Cost article if you need more information. They manufacture the gold by themselves. Rolex watches are mostly made of gold, including their bracelet and their case.